I first met Nico Nordstrom when she interviewed me for a video that a professor started recording at a group show that I was part of. I knew who she was of course. After that interview (that we actually never saw) I added her on facebook, so our friendship became official. We later had our thesis class at the same time and I loved having her in it. She was aways giving great advice on making our work stronger, and if you ever had a question about anything technical or conceptual she was great to talk to. Always willing to help you with a big smile.
Nico Nordstrom is always working, always scheduling photoshoots, planning every little detail from the concept to the costumes, location, set designs, and lighting. She is the full package and the real deal. She has been featured in Vogue Italia, Flickr, and Yahoo. She is one of the most talented and hardworking people I know and you should too. But I'll stop blabbing and I'll let you read her interview! Enjoy!
Tell me a little bit about yourself.
I’m a 23 year old photography student living in Austin while attending Texas State University. I’m a photographer, oil painter, pianist, and businesswoman. Most of my days are spent behind a computer screen, camera, sewing machine, or out adventuring for new locations to shoot in. I’ve been an artist and art history nerd all my life, and feel incredibly fortunate to call what I do “work”.
When did you realize you wanted to be a photographer?
I always knew that I wanted to be an artist, and I first became interested in photography when I was around 5 or 6. I would set up elaborate scenes with my Barbies and steal lamps from around the house to use as hot lights, and using a 35mm camera I’d have little “photoshoots” with them. My mom taught me how to sew, and I would design and sew little outfits for them to shoot with. Between then and high school I continued to learn about and experiment with art and photography. So once I got older, it just felt like something that I needed to do – like the need to come up for air while swimming, it felt natural and driven. I took my first darkroom photo class freshmen year of high school, and fell in love. I’d go to school early and stay late just so I could stay in the darkroom and work - I knew then that this was definitely something that I was going to do for the rest of my life.
What type of photography do you do and where do you find the inspiration for your work?
I do conceptual portrait photography that blends elements of fine art, fashion, and painterly techniques together. I know it’s cliché to say, but I do my best to find inspiration everywhere. Whether it’s in music, poetry, art history, nature, fashion, cinema, or just thinking of obscure things. I try and make it a priority to find inspiration in the world around me, rather than in other’s work though – I’ve discovered that nothing leads to a lack of passion faster than trying to emulate someone or comparing yourself to them. So, alternatively, I just try and appreciate how beautiful the world is (or could be) and incorporate that into my photography.
Do you like to shoot more film or digital?
Ahh that’s a difficult question! While in the midst of the craziness of shooting, I’d choose digital – just because it’s so reassuring to see what you’ve shot while you’re shooting it, and I don’t have to worry about cost per shots like with film. But once all is said and done, when I compare the digital vs. film shots, film always wins– there’s just a certain magic in the way medium format film and equipment behaves.
What equipment do you use?
My go to equipment is my Nikon D810 with an 85mm lens when shooting with digital. As far as film goes, I shoot with a Hasselblad 500CM with an 80mm lens and Kodak Portra 400 film. Also, just for fun I enjoy shooting Polaroids – I have a Polaroid 220 Land Camera, and a Polaroid SX-70. I also use Elinchrom strobes, usually paired with a large Octabox, and synced with PocketWizards (partially because PocketWizards are great, and partially because my team and I enjoy asking “Has anybody seen the Wizards?” in English accents while on set).
Can you tell us a little bit about your process?
Typically I start knowing that I want to create an image, so I take my sketchbook and write down lists of things that I’m inspired by – then I break it down from there and build the picture up from the list. It’s either very methodical like that, or I’ll think of a small thing I’m inspired by and instantly know exactly what picture to make. After I know the exact picture, I sketch it out so that I can start collecting my resources and build up a team. From there I contact models, makeup artists, assistants, and either design and sew the costume myself or reach out to a designer. Despite typically working with a team, (when I’m working on personal projects) I make all the executive decisions about the content of the final shots down to the most minute detail. By myself or with my team, we build props and costumes on a shoestring budget, usually fueled by espresso and wine. Shoots can take anywhere from 2 – 16 hours, and can be as small as just the model and myself, or as large as a 14 person team. After the shoot, I typically take 3+ hours of editing per photo to sculpt out depth, color tone, remove distractions, and add different effects.
You usually have a team helping you out in photo shoots. What is the hardest part about working with other people?
There are little to no downsides to working with a team actually. Being surrounded with like-minded, passionate, fun, and brilliant people makes the process that much more amazing. We laugh, cry, hustle, and collect injuries together (darn you, hot glue gun!). I guess the hardest part though is making sure that everyone’s vision meshes and matches, and that they’re happy with their role and contribution to the shoot. We can all become unsure sometimes, or really stuck on one idea that might not be the best, or just become overwhelmed by the amount of work that needs to be done. In the end though, it’s always worked out, and there are hugs and smiles all around.
What are you working on right now?
I’m working on so many things! Right now I’m wrapping up editing for an ad campaign I did for the F/W 2014 season for a hair salon/Aveda based in Houston (they were recently featured in Allure Magazine!). I’m also working on a massive super secret series with a very talented team of ladies; we’ve done 2/6 shoots thus far, and they’ve been some of the biggest and most elaborate that I’ve worked on. I have a few smaller shoots scattered in between to help keep my sanity and have fun, as well as a very exciting series of photos in the works with a Houston based fashion designer, that will be shot late November between myself and a photographer friend. In addition to these, I have some client work that I’m in the midst of, some that’s more commercial based than fine art based, and some commissioned shoots.
Your schedule is always so full and busy with different projects, can you give any advice on how to learn to organize your time?
Sometimes I think I might be working on too many things, I’m just never one to say “no” to an exciting opportunity. I’d rather be overworked for a little bit while planting seeds of opportunities - stress lasts for a little bit, but networking, photos, and connections last as long as you want them to. I’d say very meticulous organization and synchronization are key. I have everything in my calendar that is synced through my laptop, iPad, and phone so I’m never left unprepared. I also have lists in my sketchbook and on my desk of shoots that are upcoming, ones I need to plan, and ones I need to edit with the deadlines next to it. In addition to this, I have very detailed lists of each photo shoot that is in the works in a document on my laptop so that I’m not responsible for remembering any sort of details or concepts (I’ve learned the hard way that I will without a doubt forget everything unless it’s written down). So since I have it all broken down and organized, I have to do lists in my calendar of what I need to accomplish each day. Again, if I left myself to my own devices of “Oh, I’m sure I’ll remember that!” I can guarantee it will never get done, and the day will turn from productivity to watching Netflix with my cat.